Thoughts … On why you should care about getting publicity: It separates you from your competition. It raises your perceived level of competence, cache and desirability. People are willing to pay you more money – the perception is that you’re worth it, and you go from being a commodity to being an expert. It separates you from your competition. Calls or orders will start coming in from everywhere, not just your market. It creates more word of mouth, more buzz. It helps you get past gatekeepers – all of a sudden, you’re famous! It multiplies – before you know it, you’re being requested to speak, comment and serve as a credible authority. It increases the impact of your advertising, which may soon read: “As seen on Good Morning, America.”

Cheerwine.

This regionally known soft drink has a passionate and incredibly loyal following.

  • cheerwine
  • Categories: 

To remain in touch — and top of mind — with its all-important network of distributors and bottlers, Cheerwine publishes The Cheerletter, a hard-copy quarterly newsletter. Red Rover managed all the details of the publication: conducting interviews, writing feature stories. We also reached out directly to consumers and the media with promotional partnerships and giveaways. All together, Red Rover’s efforts worked to keep satisfied customers coming back as well as to bring new customers to the, uh, cooler.

Cheerletter
Summer – 06

Cheerletter
Spring – 06

Charlotte Observer
“Cheerwine given cherry image makeover” – 3/5/06

Charlotte Observer
“Insider — Cheerwine Canning Old Image” – 10/19/06

Fox TV
News Video: “Cheerwine Giveaway at Walmart” 10/8/06

The Salisbury Post
“Food Lion worker wins $110,000 house giveaway” – 10/7/05

Memphis Democrat
“Local Distributor To Offer New Option for Soft Drink Consumers” – 9/29/05

  • Categories: