Thoughts … On why you should care about getting publicity: It separates you from your competition. It raises your perceived level of competence, cache and desirability. People are willing to pay you more money – the perception is that you’re worth it, and you go from being a commodity to being an expert. It separates you from your competition. Calls or orders will start coming in from everywhere, not just your market. It creates more word of mouth, more buzz. It helps you get past gatekeepers – all of a sudden, you’re famous! It multiplies – before you know it, you’re being requested to speak, comment and serve as a credible authority. It increases the impact of your advertising, which may soon read: “As seen on Good Morning, America.”

Dress for Success Charlotte.

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Dress for Success Charlotte came to Red Rover Communications to help promote their largest fundraiser “Look at Her Power.” Then we promoted a new fundraiser “The Power Walk” and along came the “Stiletto Swagger,” featuring prominent local men in high heels. Oh and let’s not forget the Annual Football Finale, which has former NFL players breaking down the Super Bowl in a lively fundraising event at Charlotte’s City Club.

So along with earning media coverage for so many successful events, Dress for Success Charlotte also needed marketing strategy and execution, help with securing media partners, sponsors and swaggerers, newsletters, social media and plenty of creative ideas. We were more than happy to oblige!

Dress for Success Charlotte provides women with interview-appropriate attire, a support network and the tools for their economic self-sufficiency and to help break the cycle of poverty. We couldn’t be prouder to help them share their stories in support of the 1,000 deserving women who benefit from their programs every year.


WSOC-TV: FUNKY & FABULOUS, A Dress for Success Charlotte PopUp Boutique

PRLog: Non-Profit Organization Shows Teen Girls There Is Life After High School

Charlotte Restaurant Traffic: Uptown’s Pop Up To The Vue Event Recap

Charlotte Restaurant Traffic: Join Us At Pop Up To The Vue On October 16th

News 14: YWCA program provides services for Charlotte area homeless women

WBTV News: Dress for Success helps women look their best when job hunting

WBTV News: Help for disadvantaged women in Charlotte

Charlotte Observer: Joan Zimmerman honored Sept. 26

Charlotte Observer: Career Almanac

Business North Carolina: Worldly things

wsoctv.com: Men, women wear heels for Dress for Success

jswmediagroup.com: Charlotte STYLE Magazine Celebrates The 25 Most Stylish People in Charlotte 2013

apacharlottenc.org: Power Walk for Dress for Success

Meetup.com: Dress For Success PowerWalk

prettyinthequeencity.: Power Walk for Dress for Success Charlotte:May 7th

power98fm.: 3rd Annual Power Walk for Dress …

www.yelp.com.: Dress for Success Charlotte Power Walk

charlotteobserver.com.: 3rd Annual Power Walk for Dress for Success Charlotte

www.mommybknowsbest.com.: “Moms Mean More” Concord Mills Event {Giveaway}

A Daily Pinch: Dress for Success Charlotte’s Annual Power Walk Steps Out on May 11, 2013

PRWeb: JustFab Announces Launch of New Website to Promote and Partner with…

PRWeb: JustFab Announces Launch of New Website to Promote and Partner with Charitable Initiatives

The Stanly News and Press.: Fundraiser Features Local Men as They “Raise the Heel,” Their Own High Heels, That Is

The Charlotte Observer.: Sarah Belk Gambrell celebrates her 95th birthday.

wcnc.com: How a swap party works

Charlotte Style Magazine: Dress For Success Charlotte: Uplifting Women, One Outfit at at Time

Greenville Business Magazine: RMHC Adds Board of Directors

Charlotte Magazine: Girls Day and Night Parties, Pizza Block Party, Cocktail Events, and More March 22-24