Thoughts … On why you should care about getting publicity: It separates you from your competition. It raises your perceived level of competence, cache and desirability. People are willing to pay you more money – the perception is that you’re worth it, and you go from being a commodity to being an expert. It separates you from your competition. Calls or orders will start coming in from everywhere, not just your market. It creates more word of mouth, more buzz. It helps you get past gatekeepers – all of a sudden, you’re famous! It multiplies – before you know it, you’re being requested to speak, comment and serve as a credible authority. It increases the impact of your advertising, which may soon read: “As seen on Good Morning, America.”

Hood Hargett Breakfast Club
Michele Gay.

Learning to share.

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Michele Gay Spoke to the Hood Hargett Breakfast Club on August 8, 2014

Michele Gay is a mother, former teacher, and one of the founders of Safe and Sound: A Sandy Hook Initiative. After losing her daughter, Josephine Grace on December 14, 2012, she chose to take action as an advocate for improved school security and safety in our nation’s schools.

She has an important story to share and she did just that with the Hood Hargett Breakfast Club. See how Red Rover arranged for Michele Gay to take it even further and share it with the greater Charlotte community.

Hood Hargett Breakfast Club is known as the premier business development and networking group in Charlotte. Among its members are the best and brightest of the local business community – men and women who have built their own companies to become leaders within their industries.

The Club prides itself on bringing in world-renowned speakers from all walks of life. In recent years, this has included: Bob Woodruff – ABC News Worldwide Reporter, Wes Moore – Youth Advocate and Author of The Other Wes Moore, Nick Faldo – CBS Sports Golf Analyst and Lynn Good, Duke Energy CEO among many others.

• Charlotte Observer – 8.8.14
Putting pain from Newtown to work

• South Charlotte News – 8.3.14
Speaker to focus on children’s safety

• WCNC.com – 8.12.14
Michele Gay’s initiative Safe and Sound

• WCNC.com – 8.12.14
Sandy Hook mom spreads message of safety in Charlotte

• WCCB-TV 8.8.14
The Get With Morgan Fogarty: Sandy Hook Parent Turns to Charlotte for Help

• WCCB-TV 8.8.14
The Get With Morgan Fogarty: Sandy Hook Parent Turns to Charlotte for Help

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