Thoughts … On why you should care about getting publicity: It separates you from your competition. It raises your perceived level of competence, cache and desirability. People are willing to pay you more money – the perception is that you’re worth it, and you go from being a commodity to being an expert. It separates you from your competition. Calls or orders will start coming in from everywhere, not just your market. It creates more word of mouth, more buzz. It helps you get past gatekeepers – all of a sudden, you’re famous! It multiplies – before you know it, you’re being requested to speak, comment and serve as a credible authority. It increases the impact of your advertising, which may soon read: “As seen on Good Morning, America.”

The Echo Foundation.

What Can ONE Person Do?

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An inspirational speaker was coming to Charlotte, NC, and Red Rover needed to inspire audiences to participate in a week-long series of events. We worked closely with The Echo Foundation to publicize and coordinate a high-profile program featuring Elie Wiesel, Nobel Laureate Peace Prize winner and Holocaust survivor. Reaching out to key segments such as area high schools and faith-based organizations as well as the community as a whole, we attracted significant media attention and watched proudly as events we created in collaboration with the foundation achieved maximum capacity, exposing as many people as possible to Elie Wiesel’s powerful message against indifference.

This event was covered heavily by the media both prior to and after the event. Among key clips are:

Charlotte Weekly
Education Section, “Unforgettable ‘Night;’ Reflections on Elie Wiesel’s first visit” by Regan White – 4/16/07

Charlotte Weekly
Education Section, “Holocaust survivor Elie Wiesel to students: ‘Choose an injustice.’” by Kathleen Conroy – 3/30/07

The Charlotte Observer
“Wiesel to Charlotte: Seek truth, speak up,” by Fannie Flono – 3/30/07

CMS Website
“Holocaust survivor Elie Wiesel holds student dialogue at Myers Park High School” – 3/29/07

The Associated Press
“Elie Wiesel urges fight against intolerance in rare public appearance” – 3/28/07
Appeared in:
Combined Jewish Philanthropies, MA
International Herald Tribune, 180 countries worldwide
Winston-Salem Journal, NC
The Jerusalem Post
The Charlotte Observer, NC
WCNC-TV, NC
Raleigh News and Observer, NC
WRAL.com
FayObserver.com, NC
Myrtle Beach Sun News, SC
Hendersonville Times News, NC
Wilmington Morning Star, NC
Durham Herald Sun, NC
WHNS-TV, NC
Fox Carolina, NC
WNCT.com
StarNewsOnline.com, NC

The Charlotte Observer
Front Page, Local Section, “Simple Challenge: Make a Difference” by Tim Funk – 3/28/07
Also appeared in:
Kansas City Star, KS
Myrtle Beach Sun News, SC
Monterey County Herald, CA
San Luis Obispo Tribune, CA
Belleville News-Democrat, IL
Contra Costa Times, CA
Bradenton Herald, FL
Columbus Ledger-Enquirer, GA
Biloxi Sun-Herald, MS
The State, SC
PopMatters, IL

News 14 Carolina Website
“Holocaust survivor tells story of hope,” by Johnelle Johnson – March 27, 2007

News 14 Carolina
Coverage of Dialogue, Media Conference and Lecture by Johnelle Johnson – 3/2/07

WSOC-TV
Coverage of Student Dialogue and Media Conference – 3/27/07

WBTV
Coverage of Student Dialogue – 3/27/07

The Charlotte Observer
Sunday Front Page Interview with Elie Wiesel, “The witness who can’t stay silent” by Tim Funk – 3/25/07
Also appeared in:
CentreDaily.com, PA
Kansas City Star, KS
UNI Northern Iowan, IA
Myrtle Beach Sun News, SC
Bradenton Herald, FL
Columbus Ledger-Enquirer, GA
Belleville News-Democrat, IL
Monterey County Herald, CA
Contra Costa Times, CA
San Luis Obispo Tribune, CA
The State, SC
The International Campaign for Real History

Charlotte Weekly
Community Section, A decade against indifference” by Regan White – 3/16/07

WFAE
Interview with Elie Wiesel on Charlotte Talks – 3/14/07

The Charlotte Observer
Business Section, “No indifference here” by Jeff Elder – 3/12/07

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